This was not solely because producing up-to-date news for a large readership over a wide area became practicable and economic only with the steam press, the railway and the telegraph. Excellence Media, Karl-Walter-Str. In order to read e-books or newspapers, the readers have to purchase because the authors and journalists are not working for fun. ADAPT brings 5 major Digital Media Technology Conferences to Dublin over the next 2 years . (Scenario 13-3) You recommend that the manufacturer of ski equipment place ads in several magazines devoted entirely to skiing. By the time its readers receive an edition, some of the trends suggested by it are already known to them. a. simplest buying procedures. Assess your target audience The first thing you need to decide when creating your media list is who your target audience are and how best to reach them. (Scenario 13-2) An owner of a large restaurant/lounge wants to run an ad on a radio station that covers the Dallas. Rapper and producer Dr Dre posted that he was “doing great” late Tuesday after being hospitalized with a possible brain aneurysm. For latest news check us on Twitter @EGoldys or @guozhen_liu or @CNBPscience News Media Media releases Daily publication allows advertisements to focus on specific current events, such as a 24-hour sale. The key issue concerning new forms of radio technology, such as satellite radio, is whether listeners will: a. be willing to pay for an entertainment medium that has always been free. Al Kass … a. 45. b. 42. Printing a newspaper on digital presses is affordable, fast and flexible for any type of projects. Medium (software requirement needed to … (Scenario 132) George, a participant at a convention, has recently taken over his grandfather's bakery in a Midwest city. Which of the following drawbacks of radio is the agency most likely to be discussing? A new animated comedy show, American Family, is being broadcast in Houston. 83. o Local retailers often use newspapers as their sole advertising medium. Steffen Fjaervik about interviewing techniques. a. a. off-network syndication, first-run syndication, and barter syndication b. network, syndicated, cable, and satellite, c. networks, syndication, AM versus FM, satellite, and Internet/mobile. (Scenario 13-2) The long-time owner of an FM radio station in a mid-size West Coast city is closely monitoring the ups and downs of satellite radio companies. This results in fragmented audiences. Equally … 26 Nov. b. Which of the following is one of those disadvantages? 7 key characteristics of Social Media; 5 characteristics of a good news report; What are kickers and why newspapers use them even today; How to use punctuation marks in headlines; 8 key characteristics of Social Networking Sites; Why the inverted pyramid is the best way to write for web; 7 key differences between Social Media and Traditional Media 13 November 2020. Check back often for new releases and additions. 43. a. 2020 Outreach. Newspapers are great for many projects, but not for all. Excellent SME is international project, aiming to establish white list of small and medium enterprises (SME) by means of certification system. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. What disadvantage of newspapers would prompt her to consider the teen magazine? 3. Here are some tips to help create an excellent media list. What is the program rating for American Family within the Houston market? (Scenario 13-4) Gretta's Garden also consults with a media outlet about advertising its products. 44. boyens-medien.de; Hamburg; Polizei entdeckt Marihuana und leere Särge in Hamburg ; Hamburg Polizei entdeckt Marihuana und leere Särge in Hamburg . 93. For advertising to achieve communications and sales objectives, the media placement should . 31. 9. Passalong readership occurs when other people visit a magazine subscriber's home or professional office and look. 11. In such a scenario, he should use: 98. 4. False (used to skip commercials & watch only programming itself), 25. Datelines appear at the beginning of stories and include the name of the city in all capital letters, usually followed the state or territory in which the city is located. President-elect Joe Biden reportedly uses Apple News to monitor the world's media, with the app used to collate headlines alongside reading other major outlets. Research has found that 65 percent of a surveyed group of consumers felt that they were "constantly bombarded. (Scenario 133) The marketing director for the instant grits cereal wants to supplement the company's national ad campaigns with local campaigns. The company wants to print a photo of a garden along with the plants and flowers they offer, and are happy with the color reproduction that the magazine offers. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. d. The readers of this magazine are highly interested in the magazine, so the ad will get voluntary exposure. The leaflets are ready to be tucked into the. Mexican President Andres Manuel Lopez Obrador on Monday played a trick on the media, pretending he was going to end the daily news conferences … By frequently repeating his advertising messages. T hailand worked hard and fought back COVID-19 with public health. (Scenario 13-1) Crystal is trying to decide whether to run ads in the teen magazine or in special sections of newspapers attempting to target young people. 16. 18. False (these are disadvantages of newspapers; magazines have long life), 17. 27. 39. a. 21. Newspapers offer advertisers more creative options than those available in the broadcast media. Free-standing inserts would be the best option for an individual who wants to sell his old car. Narrowcasting is an example of which of the following advantages of television? ADAPT brings major digital media technology conference INLG 2020 to Dublin next week. Magazines attract consumers because of their: 53. 95. Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” View more View all work. 73. The business head of a nationwide amusement park chain has asked the marketing director of the company to finalize this season's radio advertising plan and report back to him. 46. With The Almighty's help, undaunted Pakistani spirit, and the great, devoted leader, ... Also RCEP will have big impact against us medium to long term. Course Hero is not sponsored or endorsed by any college or university. (Scenario 132) A nationwide fastfood chain is developing next year's media plan and is reviewing the pros and cons of various media options. News . 89. Staying on top of changes within media outlets will ensure that your media … 72. In several paintings, clothing—I’m thinking of the excellent floral socks in Tia (2017)—or other items of note in the sitter’s periphery, really come to the fore. True, 22. a. This means that: c. advertisers are required to submit their ads much in advance of the date of publication. Read industry news so you can keep an eye out for changes, so you know when media outlets are launching, shifting online or ceasing publication and so you are aware when new editors or producers have been appointed. A manufacturer of high-priced gourmet cookware is discussing media alternatives with his agency, and is strongly considering radio as a medium. Television offers advertisers two opportunities— low absolute cost and long-lasting messages. In addition, quality and accuracy are the main target that every publishers aim for, so that, if readers want to read excellent products, they have to pay more to get it. Start; News & Medien; Aktuelle Pressemitteilungen. 69. 71. 13. Flyfisher magazine is published by the Federation of Fly Fishers. 32. The frequent intrusion of commercials has made television advertising the most distrusted form of advertising among consumers. To find out more about an author: Google the author's name or dig deeper in the library's biographical source databases.. To find scholarly sources: When searching library article databases, look for a checkbox to narrow your results to Scholarly, Peer Reviewed or Peer Refereed publications.. To evaluate a source's critical reception: 52. Feedback: The advantages of using newspapers as an advertising medium are: excellent coverage of local markets; ads can be placed and changed quickly; ads can be saved; quick consumer response; low cost. a. DPA 10.01.21 13:30 Uhr. Limited Edition Cars (Mohamed Khalifa Albaker, Mohamed Saeed Haidan) Total time: 63.53 secs 2. 8. True. Yet as Andrew Pettegree explains in an elegantly written and beautifully constructed account, it took several centuries before they became the dominant medium for news. (Scenario 13-4) After placing the first few simple ads in the local paper, Gretta's Garden realizes that it need to offer customers special offers to help them earn better loyalty. Their expansion into digital media has led to a broader and more global audience for newspapers, but this still hasn't, 6. Zoned editions demonstrate one of newspapers' biggest advantages for advertisers. Medium visitors can only read a certain number of curated articles … d. Ad space in magazines is more expensive than most newspaper space. When Geico insurance runs commercials on TV, it gets an advantage that cannot be matched by radio or print media. What are the three broad categories of newspaper advertising? a. Print Media Newspapers Strengths Limitations daily delivery - frequency opportunity geographic selectivity some special interest selectivity intensive coverage of specific geographic market reach well-educated audience wide range of editorial material aimed at a broad audience great flexibility in ad size complex information can be communicated second shortest True. (Scenario 13-4) The research conducted by Gretta's Garden suggests that besides being able to afford plants for their homes and gardens, the only thing most customers have in common is that they live within the immediate geographic area. 2020 Research. A shoe manufacturer pays part of the media bill when a local shoe store features the manufacturer's brand in its advertising. 82. 74. Is the o n ly medium-term threat to print the fact that most of its current audience will gradually die over the next 30 years? a. digital and broadcast. Newspapers themselves were once new media. 65. Creative constraints and cluttered environment. Media; News; European Carton Excellence Award for Profhilo packaging: rewarding excellence ; European Carton Excellence Award for Profhilo packaging: rewarding excellence 04 November 2020. Newspapers Newspapers are an important local medium with excellent reach potential. 57. 24. 55. a. Which of the following is Martha demonstrating? 16 July 2020: PA Media (PA), the national news agency for the UK and Ireland, has won the 2020 EANA Award for Excellence in News Agency Quality.. The media planner at the agency reminds his client that one of the major limitations of radio may work against the company. 26. To calculate the rating for a new television show, the number of TV households watching the show must be divided by the number of total TV households in the market. An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium. Radio offers potential advertisers the _____ among all media. Watch Rachel Maddow tonight or online with updated video & episodes at MSNBC. a. A nationally distributed line of frozen dinners is to be promoted on radio. False (satellite radio; AM radio is the oldest). A media planner is comparing the relative advantages and disadvantages of television and magazines as advertising vehicles for her client. Ask your own questions or browse existing Q&A threads. 94. Off-network syndication refers to television shows that have been developed specifically for sale to individual stations. (Scenario 13-1) The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. Start by researching what your target audience are interested in and how they prefer to consume information including via blogs, websites, TV programs, newspapers or magazines. What kind of advertising should they use? Which of the following statements about the Internet as an advertising medium is true? a. Which of the following is an advantage of radio as a media class? c. Magazines are free of ad clutter that other forms of media are subjected to. A grocery chain delivers leaflets that contain an ad about the chain. Here are a few you can read: Le journal des enfants (sport, science, culture, good news) 1 jour 1 actu (news) Which of the following advantages does it have? A factor affecting the future of magazines is that publishers are exploring other ways to take advantage of the interactive digital environment beyond digital version publications. For an advertiser who wants to target specific audiences in terms of economic, social, and demographic segments, newspapers would be a suitable advertising medium. As a media class, television has many advantages. 9 out of 10 regular subscribers to a newspaper come from a Caucasian background. One of the primary advantages that magazines have over every other medium is their: 51. The main advantage of magazines as a media choice is their audience selectivity, which can be based on demographics, lifestyle, or special interests. In this case, which of the following would be the best media choice for advertising? 50. TV households is an estimate of the number of households that are in a market and own a TV. One reason for using the Internet as an advertising medium is. Newspapers for children. 41. d. the proportion of households that are using TV during a specific time period. To survive as a viable advertising medium, newspapers will have to: b. meet the demands of both audiences and advertisers. 07. How will his decision impact the company? Exclusive rewards for subscribers. Format (leave blank if printed document). 28. True, 21. 84. Power of the press grows ever weaker as sales slump to new COVID-19 lows. Newspaper, television, and radio news programs have all had to adapt and diversify to compete for a share of the market. Steffen Fjaervik about interviewing technique A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts. With its multi-sensory stimulation, ______ is the medium that defines what advertising is. As the paper quality of most magazines is poor, color reproduction can be a problem and may cause creative limitations for advertisers. The owners of Kelly & Kallihan Funeral Home want their ads to appear alongside other funeral related ads. Medium is an open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic. Thus, a circle, in which newspaper promotes the website and the website, brings new readers to the newspaper. Excellent. Your main reason for this is because magazines have the advantage of: 96. On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for advertisers than most other forms of media. 2020 Outreach. The marketing director still needs to decide whether he should use local spot radio advertising or network radio advertising. Printed newspapers' circulation has plummeted over two decades and the pandemic is another kick in the guts. Authentic newspapers from your day of birth. The company would be best advised to use: 64. Which media type is the salesperson most likely talking about? 56. She needs to keep in mind that when comparing the two, television: c. allows an advertiser to repeat a message more frequently. A potential advertiser wants to know how popular the show is in Houston, as well as across the U.S. Research indicates that the show is being watched by 16,400,000 people nationwide. What is one of the main disadvantages of magazines as a media choice for advertisers? newspapers employ excellent use of color graphics Publisher city: publishing company, copyright date. Newspapers are an excellent medium for: a. retailers who require a wide range of creative options same as those available in broadcast media. d. companies targeting highly selective audiences, with specific economic and social backgrounds. 76. In 1983, 90% of our media was owned and controlled by 50 different companies, which, at the time, so concerned author Ben Bagdikian that he penned his now-classic book, The Media Monopoly. Which advantage of magazines does this represent? They offer a wide range of creative opportunities. (Scenario 13-3) The orange juice retailer believes that the appeal of its product cuts across just about every demographic, geographic, and psychographic segment. 36. ______ means that people will get their local and national news from the Web, but turn to local newspapers for information about sales at local retail stores. A ratings point indicates that 100 television households in a given area were tuned to the program being measured. 70. The newest options in radio is AM radio which is transmitted from satellites circling the earth. c. advertisers looking for an uncluttered environment to publish ads. As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global. True, b. a. 26 Nov. (Scenario 13-1) The client is interested in placing an ad in the teen magazine and cites several reasons why placing an ad in the magazine would be a good idea. What should the magazine do to have more control over the recency of the trends it publishes and retain its readers? We both print small and medium runs, from 1 to 1000's copies. Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice c. Radio offers a low absolute cost that television can't match. Course Hero has all the homework and study help you need to succeed! This indicates that the magazine uses audience selectivity based on . False (classifieds; these are for Pizza Hut type ads). Therefore according to statistics, there are lots of people who are considering the use of newspapers as an advertisement media, and it matters so much in how you can be able to reach even many people out there. (Scenario 13-1) The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media. Unlock your students' creativity through digital storytelling! An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in a fashion magazine for teenage girls. d. Their limited ability to segment target audiences. 86. Newspapers are an excellent medium for: b. retailers targeting local geographic markets. 78. Find the best study resources around, tagged to your specific courses. Over time, Medium has increasingly introduced money and curation into the mix. Martha likes to view the programs that other channels are airing while an advertisement is being broadcast during her favorite sitcom. Which of the following statements about newspapers as an advertising medium is true? One disadvantage of using newspapers as an advertising medium is (Points : 2) an inability to cover local markets. It’s an excellent time to buy a media streaming device, whether you’ve just cut the cable cord or you’re looking to supplement your TV package with an online video service like Netflix, Hulu, or a newcomer like Apple TV+ or Disney+. Display advertising. In an 8-inch oven-safe skillet heat the olive oil over medium to medium-high heat. It provides advertisers with proven programming. 1; 2; 3; last. More about the MSNBC Rachel Maddow Show airing weeknights at 9 PM. True. Satisfaction guaranteed! (Scenario 13-3) To keep costs down, the used car dealer decides to make sure that the ads appear every week beside other car sales ads. Take out a Telegraph subscription and get one month's free trial. 15. How can George best take advantage of his spot? The NYTimes published a bunch of photos of Thailand doing things right and titled it No One Knows What Thailand Is Doing Right.Because racism. Fachpresse News . a. 20. 99. Newspapers provide excellent advertising opportunities when geographic locations are being targeted. 49. The salesperson with this firm explains that considering the growing/planting season, they will need to decide soon, because ads must be submitted at least 60 days before they run, and the ad material cannot be changed after the submission. Get one-on-one homework help from our expert tutors—available online 24/7. Full access to expert news, sport, business and lifestyle journalism. For which of these potential advertisers are newspapers most likely to be a suitable choice? a. Zukunftsorientiertes Montagekonzept: DMG MORI revolutioniert mit der neuen, 4.000 m² großen Excellence Factory bei … The development of the Internet as a source of free and immediate access to information has forever changed the structure of the news media. Gretta's Garden plans to advertise about the new addition in the local newspaper and Holland will be paying 20 percent of the media bill. False (television is high absolute cost & fleeting message). Program rating is the best-known measure of TV audience, and it is the basis for the rates TV stations charge for advertising on different programs. The greatest advantage of television as an advertising medium is its ability to: c. send a message through sight and sound. September 2020. Instead of seeing that, however, the NYTimes asked if it was something in their blood. Think of it kind of like a magazine/newspaper website, but where any writer (including you) is eligible to be curated. Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those, Retailers targeting local geographic markets, Advertisers looking for an uncluttered environment to publish ads, Companies targeting highly selective audiences, with specific. newspapers have short life span. Newspapers are an excellent medium for: a. retailers who require a wide range of creative options same as those available in broadcast media. There are four categories of basic TV. 35. The ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) are currently seeking an Outreach and Engagement Coordinator based in the News and Media focus area of the Centre of Excellence, connecting across several of the Centre’s research programs. True. Radio. Pay-for-inquiry advertising is a payment scheme in which the medium gets paid by advertisers based on the number of inquiries received in response to an ad. “I’m doing great and getting excellent care from my medical team,” the music mogul posted on Instagram as reports swirled over his condition. The magazine reaches a highly selective audience by offering content on fishing as a leisure activity. True, b. An advantage of magazines is that they are synergistic with digital media. 40. Photo by Daniel Lutaaya on Twitter . Students will be engaged and excited to create plot diagrams, timelines, posters, and more.These teacher-created lesson plans and resources contain examples and templates that you can tailor and students can use for assignments and projects. This time it was Profhilo packaging, which won the Golden Award at the European Carton Excellence Awards – the Oscars for packaging, which rewards and … Digital media must synergize with traditional media in order to work most effectively. Awarded by the European Alliance of News Agencies, the annual prize recognises editorial innovations which address problems facing the news media industry. For Immediate Release. Of course, the web site which belongs to well-known newspaper has an excellent starting point on the Internet. 30. 34. b. retailers targeting local geographic markets. The Hindu ePaper, a digital replica of the daily newspaper, is designed to provide a familiar reading format to the digital 'on-the-go' consumer. 29. He asks for a quick overview of the creative opportunities offered by various major media. 59. What type of advertising is this? Which of the following is most likely a reason for this? It decides to offer some discount coupons in the Sunday newspaper. The Media’s Big Six. A Labour MP has been condemned after praising Extinction Rebellion for 'excellent work' after they blocked the printworks of most of Britain's major newspapers.. Which of the following advantages does this imply? d. companies targeting highly selective audiences, with specific economic and social backgrounds. 30 Nov. SignON project secures €5.6m in Horizon 2020 funding. What are two of the main disadvantages of newspapers as an advertising medium? The most widely accessed satellite programming is available from DirecTV and DISH Network. What kind of advertising is this? 60. AARP is a magazine that targets retiring-aged Americans. 03/11/2020. Which of the following advantages is the media planner most likely referring to? c. C wants to reach a local audience at a low cost for space. 29. Our work. The owner now wants a highly creative, cutting- edge campaign that shows the excitement of playing the guitar and gets the attention of both younger and older musicians. What type of advertising is Gretta's Garden considering? Title of article (in quotes); Title of newspaper (if not used above) in italics. Original birth date newspapers are special, personal keepsakes. monoBLOCK Excellence Factory – digital und automatisiert . The user-friendly navigation will let you view the pages of each edition as you would with the printed copy of the newspaper and lets you search instantly, save stories and share them with friends on social media. Explore newspaper articles and clippings for help with genealogy, history and other research. Children’s newspapers are an excellent choice for French learners because they use simple language and often explain expressions and concepts in more detail than traditional newspapers. They are also interested in the information about the plants and staying up-to-date on what Gretta's Garden has to offer. 23. (Scenario 134) Gretta's Garden plans to use a particular type of advertising to announce a new addition—the full line from Holland Hothouse, a grower of award-winning tulip bulbs and rose bushes. Oktober 2020. News Automation Fräsen Digitalisierung Lokale Produktion Technology Excellence 15.09.2020 | Pressemitteilung monoBLOCK Excellence Factory – digital und automatisiert. Hybrid models are very effective for ________ magazines because these models boost a magazine's ability to remain current. Which of the following is a disadvantage of using television as a medium of advertising? In the U.S., the majority of the creative effort and money is spent on _____ ad campaigns. As a media class, one disadvantage of magazines is that they are read quickly and discarded—this increases the, b. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. (Scenario 13-2) A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. 63. Find historical newspapers from across the United States and beyond. a. television. readers damage the paper when clipping coupons. Thus, one objective for your media plan would be to achieve the widest reach possible. In this way, the retailer is buying: 92. ISLAMABAD, Jan 09 (APP): Minister for Information and Broadcasting, Senator Shibli Faraz on Saturday said Academy of Excellence has been set up for professional training of newcomers in various fields of media including production, art and culture under the vision of improving quality of media … a. barter syndication. Radio networks are different from TV networks in the sense that TV networks can deliver programming via satellite, whereas radio networks cannot. Add the garlic and fry, stirring frequently, until garlic is lightly browned. Source (From Library of Congress in normal font), Collection name with dates (in italics). a. 81. Kampala —African Centre for Media Excellence strongly condemns acts of violence against journalists who are covering the ongoing election campaigns. News & Medien Immer gut informiert. c. advertisers looking for an uncluttered environment to publish ads. 48. For this, you need to use _____ advertising. True. The categories of radio that an advertiser can choose from are . news 18 October 2020 His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs, stated that the UAE government excellence development march, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has been moving forward for more than 25 years, achieving unprecedented successes in all government fields. 7, 56410 Montabaur, -, mit Öffnungszeiten, Anfahrt, und Erfahrungsberichten. You tell him that, in general,: d. radio offers creative avenues and is especially geared toward musical spots. 88. _____ is the development and delivery of specialized television programming for a particular audience. 12. Quality and excellence are always rewarded. Which of the following is most likely to be a flaw in this plan? It also indicates that the show is being watched by 759,000 households each week in Houston's bigcity market, which has 3,300,000 households with televisions. The client finds out, however, that the stations have no standard fees for various spot lengths. ADAPT European Researchers’ Night. 20. 102. Chairman David Armitage said: "2020 has proved to be an excellent year for us, despite all the political uncertainty surrounding Brexit and the chaos called by the global pandemic. Rating for American Family within the Houston market the relative advantages and disadvantages of newspapers as an advertising?., with specific economic and social backgrounds, injured, and/or arrested as they covered 2021 election-related events sight... Recorders ( DVRs ) are used by consumers to watch programming on other channels airing... Is AM radio is the development and delivery of specialized television programming for a story is obtained outside paper. 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